Tag: VIVA GLAM

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VIVA GLAM new spokespeople Nicki Minaj and Ricky Martin

Feb

Nicki Minaj and Ricky Martin are the newest spokespeople for the popular VIVA GLAM line from M.A.C Cosmetics.  VIVA GLAM consists of  lipsticks and glasses (and now a lip conditioner!). Every cent from the sale of the products go to the M.A.C AIDS Fund. Available in store or online at Mac Cosmetics.  Their ad is now appearing in magazines.  They were both on the February 15th episode of Live! with Kelly talking with Kelly Ripa.

Magazine Ad

Nicki Minaj and Ricky Martin in the Spring 2012 Viva Glam campaign

Nicki & Ricky

Nicki and Ricky on Live! with Kelly

Not permanent additions, this collection will only be available for a year.  A Bright Yellow Pink is Nicki’s lipstick, and a clear lip conditioner/balm for Ricky.  This is the first time they have been able to offer something everyone can wear, including guys!

Viva Glam

Viva Glam Lipstick and Lip Conditioner

Nicki and Ricky remind you to: Be Bold. Be Beautiful. Be Safe.

VIVA GLAM I was introduced in 1994, with a deep, glamorous red.  In 1997, VIVA GLAM II’s pinkish mauve was introduced.  Next came VIVA GLAM III, a brown plum. In 2002, VIVA GLAM IV’s rosy gold was added.  VIVA GLAM V introduced a lip glass at the same time as their neutral pink lipstick.  And finally, VIVA GLAM VI was introduced, a warm plum with a pearl finish.

Some of the celebrity endorses have included: Elton John, RuPaul, Shirley Manson, Mary J Blige, Lil’ Kim, Christina Aguilera, Pamela Anderson,Missy Elliott, Linda Evangelista, Chloë Sevigny and Eve.  The most popular spokesperson though has been Lady Gaga.   Lady Gaga and Cyndi Lauper’s campaign was the most successful ever.  Viva Glam donates the most money to AIDS research.

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