So I was watching the Wall Street Journal Report with Maria Bartiromo (of all things, right?) and it had an interesting interview with the CEO and President of Estée Lauder, Fabrizio Freda. He was talking about cosmetics shopping strategies for 2012. So I am just sharing it because I learned several things I didn’t know before!
1 – While I know they have been doing this at some of their brands, like Origins, for a while; more brands are now putting prices at the counter. I really love this, because I always feel a little like Pretty Woman when I have to ask for the price of an item. Especially if I am on my lunch break from work or something. And besides, sometimes I just want to look around and compare and not have a sales person involved yet. Which brings me to point #2…
2 – While I knew Estée Lauder owned many brands, like Origins and Prescriptives, I had no clue that they owned over 20! I think I am mostly suprised to hear that they own La Mer and hair care brands B+B and Ojon. Some of their brands:
Bumble & Bumble
3 – That this Fabrizio guy was the CEO anyway… I always thought it was Aerin Lauder or another family member. I guess you learn something everyday! and finally…
Some of the interview highlights talked about how women’s discretionary income is increasing. More women are working, graduating, having lucrative careers. So women have more available money. And the top 3 things women spend this extra money on are: Food, Fashion and Cosmetics/Beauty. I love how practical we are!
He also talked about how women around the world are beautifully different from one another. For example, in China they are passionate for skin care. Roughly 70% of sales fall into the skin care category. Chinese women will do up to 7 steps of skin care on average per day if they can afford it. To them, a gorgeous complexion is a symbol of beauty and high social status. But in Brazil, the majority is spent on makeup. All sorts of makeup. But in India it is makeup for lips and in the Middle East it is in eye makeup. But in the USA and Europe, fragrance is their biggest seller.
I always love to hearing about how beauty ideals differ in different parts of the world.
Here is a link to an except from the video if you’d like (not the whole interview) VIDEO
For as long as I can remember, one of my biggest pet peeves is SPIDER LASHES! I hate it when other girls have them, and I go to painstaking costs to use a lash-comb and non-clumping mascara. I prefer the look of long, fluttery, feathery lashes. I want every lash to be defined.
So I was a little bewildered when this past fall, spider lashes became a major trend. Some put the blame on Kim Kardashian. And while her lashes are very long and fake looking…. they lack the ‘clumpiness’ that really defines Spider Lashes. And now Allure Magazine (tagline: The Beauty Expert) is joining the bandwagon. In their January 2012 issue, there is an article called “Magnifying Lash” (pg.76) featuring 3 lash looks to covet, one of them being, spider lashes! From the article: “…The look has even evolved to include clumpy spider lashes, popularized by [Pat] McGrath when she chunked them up at the fall 2011 Gucci and Lanvin shows. “The look is so extreme- and there’s great beauty in that,” she says.”. The article also says that they were “Once a sign of bad taste or technique”. I think that for most every day looks, they are! After all, covergirl Roony Mara seems to be rocking gorgeously clump-free lashes.
Allure Cover - January 2012
The wikipicks blog had this picture in their “Worst Trends of 2011″ post, with the caption:
“The clumpy top and bottom eyelashes that result from a zillion coats of mascara made a dramatic appearance on celebs like Kim Kardashian and Nicki Minaj. The downside is “lumpy, messy mascara that takes double the time to take off that it did to put on. It’s a nightmare,” says “X Factor USA” style team member Kristofer Buckle. Chanel makeup artist Rachel Goodwin, who works with Lea Michele and Emma Stone, says spider lashes took off because of the overuse of magic-grow eyelash formulas. “Woman had more lashes than they knew what to do with. It looked like they had creatures on their eyes.”.”
This look might be okay for going out, or for rocking a 60′s Twiggy look.
So what about you, do you love or loathe this trend?
So Yay or Nay to the Spider Lashes trend?
Nay! I hate it! (100%, 2 Votes)
Yay! I love it! (0%, 0 Votes)
Love the look, but would never wear it myself (0%, 0 Votes)
So way back in September, Salma Hayek was on the Rachael Ray show discussing her new product line Nuance Salma Hayek (she’s been working on it for 10 years!). Apparently her grandmother was into beauty recipes and knew about exotic plants from Mexico, so she wanted to share hew wealth of beauty knowledge with other women. One of the main ingedients is called tepezcohuite, and it is used in Mexico and South America to regenerate burn victims’ skin. Its a full product line (from shampoos to lotions to makeup). She claims her products can get rid of dark circles and wrinkles. Of course, everyone likes the “pod” packaging of her lipsticks and eye shadows. They are all less than $20, but available exclusively at CVS, unfortunately there isn’t one near me!
So after discussing her products, Salma answered audience members beauty questions! So Salma made the following recommendations:
Use her Cooling Eye Gel with Green Tea in the morning to help depuff and remove shadows. Then use the Nuance Wrinkle Filler to tone and tighten (as a temporary fix). She suggested using an orange concealer (or colour corrector) instead of a lighter concealer to counteract the blue in dark circles (from your veins). Tap it on, don’t rub!
The Right Blush for Fair Skin
Use tinted moisturizer to look darker without looking made up. She suggested matching the blush to the colour of your inner mouth for a natural look.
Fuller Looking Lips
Use a lip liner in the same colour as your lipstick, which should be close to your natural colour. Take a contour cream and put a tiny amount just under your lip to give depth and bring your bottom lip forward (A New Tip to me – I love learning something new!). Put a highlighting colour just around the curves of your top lip and top with shimmery gloss.
Show: Rachael Ray Episode: Trash or Treasure Date: January 12, 2012 Guest: Jenn Falik
On this episode, beauty and style expert Jenn Falik was on to show cost saving tips to repurpose those straggling little bits of makeup you have left (eyeshadow, mascara and bronzer). I have to say, I never have this problem. I tend to buy way too many products and usually have to throw stuff out after using like a third of it. (I am working on this and have totally cut my cosmetics budget!). So Jenn’s advice is to try and do something different instead of throwing that little bit of makeup out. MY advice is to skip the first two tips, but try the bronzer one if you actually do have a little bit of bronzer remaining!
Eye Shadow into Nail Polish
So you just use a spoon to scrape out that last little bit of shadow from the palette onto a plate (and muddle it a bit to get it all powdery). Next, pour some clear nail polish into the powder and mix together using an OLD makeup brush (or a toothpick/old clean popsicle stick). You can increase or decrease the amount of powder to adjust the lightness of your new nail polish colour. I don’t really see the point in this, since you have to go out and buy the clear polish. You also don’t know what the result is AND you are going to gum up the brush or at least ‘taint’ it with a different colour, unless you keep in the same colour family! Rachael also says don’t do a statement nail. I love statement nails! Do it if you want
Mascara into Eyeliner
So if you are getting to the bottom of your mascara and there’s not enough for the wand to reach, take a pointy Q-tip to get any last bits that you can use for another purpose, a brand new eyeliner. Not a very precise one. Also, Jenn notes as a general rule you should replace your mascara entirely every three months because after that it starts to accumulate bacteria from your eyes. Even when I use mascara every day, I never get to the end of my mascara. Another tip I don’t see the point in, since the Q-tip application seems messy (and I don’t even get close to finishing my mascara, and I am a bad, bad girl who replaces it every 6 months). I also use Blinc Mascara, so I don’t know how well this would work since it is formulated to wrap around lashes.
Powder Bronzer to Custom Bronzing Lotions
I like this idea because if you’ve used almost all of your have bronzing powder, it is obviously a colour you like and that suits you. One caveat though, you may like a shimmery or a matte bronzer on your face, but not on your body (and vice-versa). So scrape out any remaining powder bronzer from the compact into a small glass dish. Then you just add your choice of body lotion, and mix it up to create a custom bronzing lotion. Remember that this is customizable so, you can always add other stuff. Like if your bronzer is matte, you can add some shimmery copper or gold eyeshadow shavings (like the nail polish tip) to create the perfect bronzing lotion for you. My favourite bronzers are Park Avenue Princess by Tarte for shimmer and Hoola by Benefit for matte.